He emphasizes the fact that unselfish acts play a significant role in elevating an association's public reputation. A commitment to social issues can help a company's image in a time when customers are more interested in the ethical and moral positions of an association. Involving in foundation can enhance an association's image and gain the loyalty and trust of customers, investors, and business partners. Kenny Kapikian asserts that public recognition is a key factor in enhancing brand value and ensuring long-term success.

Delegate Responsibility, Assurance and Working Together

He believes that selfless drives can help to empower professional responsibility, and the soul of a company. It is clear that agents who work for a company which helps to develop society feel immense satisfaction. A group can improve their work conditions and strengthen the association by giving workers an opportunity to contribute in charitable events or activities. Kenneth Kapikian is of the opinion that a motivated work force can drive change and improve performance. Read more- https://sites.google.com/view/kenny-kapikian-fraud/blog/kenneth-kapikian-explains-why-he-believes-that-csr-is-essential