In 2021, the global education apps market reached USD 6.48 billion, and it is projected to experience a compound annual growth rate (CAGR) of 8.9% during the forecast period. The market's revenue growth is primarily driven by factors such as the increasing demand for Science, Technology, Engineering, and Math (STEM) based applications, the growing adoption of digital learning solutions, and government regulations and initiatives.
The U.S. Bureau of Labor Statistics predicts that STEM fields will have an employment growth rate of 8% by 2029, which is more than twice as fast as non-STEM careers. The significance of quality K-12 STEM education is further underscored by the fact that median wages in STEM fields are twice as high as those in non-STEM fields. The U.S. Department of Education is committed to leveraging technology to transform education and adopt innovative approaches to teaching and learning. To achieve this goal, the Office of Educational Technology is working on updating and expanding the National Educational Technology Plan (NETP), taking into account current policies, financial considerations, and societal settings for digital learning. The NETP aims to incorporate recent advancements in educational technology and provide a vision for how schools and districts across the country can utilize technology to enhance opportunities for all students. Additionally, the plan addresses the infrastructure requirements necessary for realizing this vision. The National Educational Technology Plan is the primary policy document for educational technology in the United States, outlining a vision of equitable access, active utilization, and collaborative leadership to enable learning anytime and anywhere. The strategy calls upon all stakeholders in American education to ensure equitable access to transformative learning experiences facilitated by technology, while also recognizing the ongoing need to increase access to technology itself. Government initiatives of this nature play a significant role in driving the demand for education apps. Similar efforts are being undertaken by various other national governments to promote digitalization and technological advancements in the edtech sector.
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Some Key Highlights from the Report
- Based on product type, the global education apps market is segmented into web-based education apps and mobile education apps. The mobile-based educational apps segment is expected to account for a large revenue share during the forecast period. Mobile e-learning apps are growing in popularity due to their unique approach to making learners fun. Mobile learning applications are available anytime, anywhere and are timeless. Mobile apps are therefore the most engaging and informative tools for students to continue their education and increase their productivity.
- Additionally, modern educational applications are one of the most engaging and convenient ways to engage students in learning and increase productivity. Research shows that in this technologically advanced age, students will have access to mobile her devices and be more motivated to learn outside the classroom. Students who use mobile phones in school not only progress faster, they also become more proficient with the technology. In addition, the focus has now completely shifted to e-learning, a continuous learning process.
- On October 5, 2022, Duolingo acquired Gunner, the animation company behind Amazon, Dropbox, Spotify, and Google, which created the artwork for the language learning software. Based in Detroit, Gunner has gone from being just a Duolingo partner to being an integral part of the growing language learning industry.
Competitive Landscape:
Duolingo, BYJU’S, Age of Learning, Inc., Coursera, Inc., Blackboard Inc., Rosetta Stone Ltd., BrainPOP, MyScript, Khan Academy, and Wiziq Inc.
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The global market is further segmented into type and application:
Operating System Outlook (Revenue, USD Billion; 2019-2030)
- IOS and MacOS
- Android
- Windows
Product Type Outlook (Revenue, USD Billion; 2019-2030)
- Web Based Education Apps
- Mobile Based Education Apps
End-Use Outlook (Revenue, USD Billion; 2019-2030)
- K-12 Education
- Higher Education
- Business or Corporate Education
Regional analysis provides insights into key trends and demands in each major country that can affect market growth in the region.
- North America (U.S., Canada, Mexico)
- Europe (Germany, U.K., Italy, France, BENELUX, Rest of Europe)
- Asia Pacific (China, India, Japan, South Korea, Rest of APAC)
- Latin America (Brazil, Rest of LATAM)
- Middle East Africa (Saudi Arabia, U.A.E., South Africa, Rest of MEA)
Key Takeaways of the Competitive Overview Section:
- Overview of the company profiles of each market player
- Industrial chain analysis of each player
- Revenue share contribution
- Sales network and distribution channels and net profits and losses of each company
- Key business growth strategies are undertaken by these players
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