Backlinks, also known as inbound or incoming links, are links from one website to another. They are crucial for SEO as they help improve a site's authority and search engine ranking. High-quality backlinks from reputable sites signal to search engines that your content is valuable and trustworthy, which can lead to higher rankings in search results. Strategies for acquiring backlinks include creating high-quality content, guest blogging, outreach to influencers and bloggers, and leveraging social media to share your content widely. Effective backlink building enhances online visibility and drives organic traffic to your site.
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